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A Preferred Choice for Consumers and Franchisees: 101 Mobility Is On the Right Track

A Preferred Choice for Consumers and Franchisees: 101 Mobility Is On the Right Track

Z - A Preferred Choice for Consumers and Franchisees: 101 Mobility Is On the Right Track

101 Mobility

Largest Franchise Provider of Accessibility and Mobility Equipment Increases System-wide Sales by 93 Percent in Two Years; Poised to Open 10 Additional Locations in 2016 and Reach 100 Franchise Owners in Three Years

WILMINGTON, N.C.–(BUSINESS WIRE)–Walking up the stairs. Getting in the car. Taking a shower. These are a few of the daily tasks that would be nearly impossible for more than 30 million Americans without the help of mobility equipment. Effectively supporting their diverse needs is a rising leader in the franchise space: 101 Mobility. The nation’s first and largest full-service franchise for accessibility and mobility equipment has quickly grown to more than 145 territories nationwide as demand accelerates among the aging and disabled populations.

“The customer experience is where 101 Mobility has been able to stand apart with our core values reflecting our commitment to providing a level of customer service that is unmatched in the industry”

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“Before 101 Mobility, the mobility and accessibility industry was highly fragmented; communities didn’t have the support of a team of local professionals to provide in-home consultations and install mobility equipment correctly,” said Dave Pazgan, co-founder and president of 101 Mobility. “The team behind 101 Mobility’s founding saw the needs of the industry were vastly diverse and not being properly served. We began by building strong partnerships with the top manufacturers of mobility products and placing a high focus on a customer experience that seeks to inform customers about their possible solutions, rather than sell them on products.”

Everyday, 10,000 people living in the U.S. turn 65¹. For the foreseeable future, the demand for mobility equipment in private residences and businesses throughout the United States will continue to rise. As this large segment of the population reaches senior citizen age, they are turning to mobility equipment in their homes as an alternative to rehabilitation centers or assisted living. Serving residential, commercial, and medical clients, 101 Mobility offers a wide range of mobility equipment including: stair lifts, auto lifts, wheelchair ramps, vertical lifts, porch lifts and more. The company also offers a rental program for families who are experiencing a wide range of illnesses resulting in evolving mobility challenges. This program provides franchise owners with an additional recurring revenue stream and more opportunities to be a valued partner in their communities.

The spending power of the wealthiest retired population in the history of the country is one of the factors that has driven 101 Mobility to a 93 percent increase in revenue between 2013 and 2015. The franchise also benefits from the large segment of the population affected by short-term or life-long illnesses and disabilities. In fact, the growing market of the disabled accounts for $175 billion in discretionary spending each year².

“The customer experience is where 101 Mobility has been able to stand apart with our core values reflecting our commitment to providing a level of customer service that is unmatched in the industry,” Pazgan added. “Our franchise owners live in the communities they serve, they care about the customer, they are passionate and are willing to go above and beyond for their customers.”

Due to high consumer demand, 101 Mobility began franchising in 2010 and added more franchises in the past year than in the previous two years. Today, with 54 franchise owners operating more than 145 territories across the United States, the company is on the fast track to adding another 100 franchisees in the next five years in major markets throughout North America. The company is looking for prospective franchise partners who are interested in operating multiple territories in major markets as well as owner-operators. Nearly 90 percent of 101 Mobility’s franchise system is comprised of multi-unit owners.

Outside of the market potential, 101 Mobility is attracting entrepreneurs with a sophisticated and scalable alternative to the already over-saturated elder care industry. Ambitious entrepreneurs have the opportunity to fill a niche and build something bigger than themselves in a rewarding and profitable industry. 101 Mobility provides franchise owners with the ability to work on growing their business while the home office actively supports them in various operational areas, such as marketing, sales, vendor relations, etc. The ideal franchise candidate doesn’t need previous industry experience; rather, they should excel in building and managing teams, problem solving, customer service and relationship building. With a relatively low initial investment of $114,000 – $210,000, owners can begin building capital almost immediately.

For more information about the franchise opportunity, visit: or call 888-595-4612.



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The Coming of the Silver Tsunami in Home Care Business

The Coming of the Silver Tsunami in Home Care Business

Graying of America becoming a booming business for the enterprising



The Coming of the Silver Tsunami in Home Care Business. When it comes to America’s elderly, living in a nursing home is an option and a trend that’s fading quickly. There are now an abundance of new options for those unable to live independently, and for franchises looking to provide solutions in the elderly and home care industry, the rewards are enormous.

According to census data compiled by Home Instead Senior Care, an estimated 36.8 million people, or 12.4% of the U.S. population, are 65 and older, a figure expected to double by 2026. Those older than 85 are projected to roughly double from 4.7 million in 2003 to 9.6 million in 2030.

Successful franchises are taking advantage of this graying of America, as savvy entrepreneurs react to the exploding demographic.

Last year, more than 3,700 franchised locations representing 60 different brands were on track to produce approximately $6.3 billion in revenue. And it is projected to grow over the next five years to $7.8 billion. put out these numbers: The average annual cost of one nursing home resident is $69,715, they say the average annual cost of one assisted-living facility resident is $36,372 and in contrast 20 hours a week of home care services costs about $18,000.

These are attractive numbers for those interested in providing quality care for their loved ones and for those not enamored with the idea of placing them in nursing homes.

According to, “Over the next thirty years, the number of seniors 65 and older in the United States will double from 40 million to 80 million.”

The so-called “silver tsunami” is upon us, and franchisors and entrepreneurs are welcoming it with open arms.

After attending the recently concluded International Franchise Expo at the Jacob Javits Center in New York, is putting the spotlight on franchise opportunities showcased at the expo that may have potential.

One franchise that showed promise is Amada Senior Care, who are based out of Southern spoke with Tafa Jefferson, Chief executive Officer and franchisor with the franchise concept.

Jefferson’s mother was a caregiver which is how he first became acquainted with the senior home care industry. He started Amada about eight years ago, but says he started his first company in the elderly care business nearly eighteen years ago. He has been hiring caregivers for more than a decade.

“The climate is highly, highly competitive but it is a very fragmented market there is not a true industry leader. You have a lot of franchisors that are in this space, multiple units cropping up all over the country. Start by visiting the Top 10 Senior Care Franchises to learn the “best of the best”

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Hi Tech Meets Senior Business

Hi Tech Meets Senior Business

Hi Tech Meets Senior Business

Hi Tech Meets Senior Business. In home consideration could step forward, particularly in the capacity to remotely screen and decide the best strides to take to enhance support for seniors and impaired grown-ups. Imperial Philips, a Dutch organization, has started a project to test another IoT (Internet of Things) framework that can give remote consideration to those in need.

The venture is in its initial phases of testing, and Philips has cooperated with Right at Home to test the early periods of it. The new framework has been named CareSensus and can screen the movements and practices of those vulnerable to disasters or who require more care and in the event that it’s resolved that progressions should be made or nearer checking is required, that could be given.

Royal Philips has been invested in senior home care for some time. Stacy Lawrence writes in the press release, Philips launches at-home senior care sensor system, wins VA grant for next-gen assisted living:

“The Dutch company has a longstanding spot in the senior at-home care field with its Lifeline franchise, one of the original health wearables that offers seniors a means to easily connect to emergency services. Enabling at-home care is a key theme for the company, which a few years ago, shifted its focus entirely to HealthTech–a combination of its healthcare and consumer businesses. Earlier this year, Philips debuted a wearable vitals monitoring patch that can transition from hospital to home.”

Illustrious Philips has been put resources into senior home administer to some time. Stacy Lawrence writes in the official statement, Philips dispatches at-home senior consideration sensor framework, wins VA gift for cutting edge helped living:

“The Dutch organization has a longstanding spot in the senior at-home consideration field with its Lifeline establishment, one of the first wellbeing wearables that offers seniors a way to effortlessly associate with crisis administrations. Empowering at-home consideration is a key topic for the organization, which a couple of years back, moved its concentrate altogether to HealthTech–a mix of its social insurance and shopper organizations. Not long ago, Philips appeared a wearable vitals checking patch that can move from healing center to home.”

The principle concentrate on this new innovation is to help seniors who have intellectual or physical difficulties to stay at home, even as they need more care and help. Usually alluded to as ‘maturing set up,’ more seniors today like to remain where they’re most agreeable, instead of moving to a nursing home or helped living office.

With this new innovation, Philips has earned a VA concede that will decide how viable it can be for veterans managing MCI. Gentle Cognitive Impairment can bring about challenges for those managing it in completing some day by day errands. In the event that compelling, this new innovation could give solace to seniors and their families, helping them better screen conduct and difficulties those seniors may confront, permitting them to get the correct consideration when required.

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Home Health Care Franchise Profits Pride

Home Health Care Franchise Profits And Pride

Home Health Care FranchiseAt the point when hoping to wind up a business person or franchisee, a great many people consider tackling a prominent wellness office or a fast food establishment. However, these days, more individuals are tackling in-home consideration establishments. This alternative permits those people who have the ‘minding quality’ and who need to have an important effect, to grab this chance to take an interest in the steadily developing senior consideration market

With regards to America’s elderly, living in a nursing home is an alternative and a pattern that is blurring rapidly. There are currently a wealth of new choices for those not able to live freely, and for establishments hoping to give arrangements in the elderly and home consideration industry, the prizes are colossal. As per enumeration information gathered by Home Instead Senior Care, an expected 36.8 million individuals, or 12.4% of the U.S. populace, are 65 and more established.

Carolyn Brown of Black Enterprise Online wrote a great article on this same subject: BE SAVVYIN-HOME CARE FRANCHISES OFFER PROFITS PLUS PERSONAL SATISFACTION By Carolyn M. Brown+ | March 17, 2016

When looking to become an entrepreneur or franchisee, most people think about taking on a popular fitness facility or a fast food franchise. But nowadays, more and more people are taking on in-home care franchises. This option allows those individuals who possess the ‘caring gene’ and who want to make a meaningful difference, to seize this opportunity to participate in the ever-growing senior care market.

Satisfying this critical requirement for helped free living are a few senior consideration establishment systems. More than 3,700 franchised areas speaking to 60 diverse senior consideration brands are on track to deliver roughly $6.3 billion in income. What’s more, it is anticipated to become throughout the following five years to $7.8 billion.

The senior populace demographics are blasting, which means this is the opportune time to consider “the following huge thing,” which is supplementing the day by day needs of the maturing gen X-ers, notes Jeff Krueger, CEO and originator of SAFE HOMECARE, which gives non-restorative, in-home consideration and friendship benefits that have a huge effect in the lives of seniors. With its first area in Tulsa, SAFE HOMECARE’S first year’s income was near $1.5 million.

A Home Health Care Franchise cost $150,000 or less to fire up. Why is in-home social insurance franchising on the ascent? Here’s a speedy preview of the one of a kind open door in this quickly developing segment:

Developing interest. “It might be difficult to accept, however the demographic the truth is that somebody in the U.S will turn 65 years old at regular intervals for the following 20 years,” says Kruege

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Home Care Business the Best Cost Option

Home Care Business the Best Cost Option

Seniors talking about senior careHome Care Business the Best Cost Option. Throughout recent years, home consideration has been a more reasonable choice than some other kind of senior consideration. Contrasted with nursing home care and assisted living, for instance, contingent upon the state, the expense can be a quarter or not as much as nursing homes and not as much as a large portion of that of assisted living.

As the Baby Boomer eras surrounds retirement age, there is required to be an expanded interest for these sorts of emotionally supportive networks for developing quantities of seniors. As men and ladies live more than at any other time, they additionally regularly confront expanded well being dangers, physical restrictions, and different difficulties.

Some of these seniors may require a negligible level of consideration and backing at home while others may request full-time, day and night care from home consideration associates, going to attendants, and other medicinal experts.

Home medicinal services can incorporate numerous parts of consideration and backing, including the previously stated going to attendants, exercise based recuperation, word related treatment, and home consideration helpers.

Home consideration associates are preferably suited to give lower cost backing and administer to seniors and crippled grown-ups. They don’t require medicinal preparing and, contingent upon the organization or other home consideration supplier, they may not require any related knowledge, but rather their physical and passionate backing for these seniors is frequently endless.

Every individual is distinctive and there is no such thing as a one-size-fits-all way to deal with home consideration administrations. With respect to nursing home consideration and different choices, seniors who may just require insignificant consideration could end up in an uncomfortable situation that is much more expensive than if they stayed home, maybe in a home they’d lived for a long time.

Parker Franklin and Tracy Ross write a brief introduction on an interview broadcast on NPR regarding home health care, called A Conversation on Home Health Care Treatments:

“Sullivan [Tammy Sullivan of Baptist Health Home Care] says home health is designed to meet patients’ needs, and is adjustable based on each patient. It’s not a service designed solely for those that are extremely sick and need assistance. There are several payer sources including Medicare, VA and private insurance.”

More seniors are understanding the estimation of home tend to essential help and even brotherhood, and with private monetary sources, they can be depended upon for anything the elderly customer may require. It can be perfect for helping the senior get up, to go to the store, or even help get ready breakfast, for instance.

The cost element of home consideration keeps on improving it a far choice, as per numerous, than some other sort of elderly care.

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Senior Care Franchise BrightStar began with A Dream

Taking a Chance in the Home Care Industry

Care FranchiseSenior Care Franchise BrightStar began with A Dream. BrightStar Care is a home care agency that provides support and care to elderly and disabled adults who are unable to safely and comfortably care for themselves. It’s an agency that was started by a couple who decided to take a chance one day because of a strong and sincere desire to help other seniors get the proper level of support they need to remain within the comfort of their own homes.

When Shelly and J.D. Sun were searching for the right type of care for his grandmother, they had gone through numerous home care aides and other caregivers. They had hired numerous companies and were not pleased with the results.

That’s when they decided to “take a leap of faith” and start their own agency. They started BrightStar Care in 2002 and it wasn’t an easy road and was, in fact, a tough road to find success, but they did it because they believed things could be much better, not just for those who needed care, but their families as well.

In the beginning, Shelly Sun took charge of the financial aspect of the company while taking a 6-month sabbatical from the company she worked for, in corporate America. She wanted to know if this idea would work.

Three years later they decided to branch out and franchise and that’s when things really took off.

According to the Fox News article, Couple Takes $100K Leap of Faith in Home Care Services Industry, written by Charles Payne and Matthew Kazin:

“In 2005 the co-founders, seeing an opportunity to franchise their business model, decided to try franchising.

Today, BrightStar Care has more than 300 units, two of which are company owned. By the end of 2016, the company plans to add about 50-60 additional units, and is in the process of expanding internationally, according to Sun.”

Shelly Sun stated that her and her husband deliberately started out slow because they wanted to build a fruitful business. She went on to add that being an entrepreneur is a lonely business and there’s no room for having a bad day.

When it comes to starting a business, perhaps in the home care industry, it’s also essential to have a positive attitude. As many other small agency startup owners also note through the years, having a true desire to help seniors and other disabled adults is foundational to positive success, not just in the short-term, but also in the long-term aspects of running a home care business.

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Should Dementia Care be a Part of your Senior Care Business?

Should Dementia Care be a Part of your Senior Care Business?

Dementia Care is a challenge to any family.  According to the Alzheimer’s Association, by the end of life, 1 in 3 elders will have some form of dementia. Despite the large number of people affected, there are still many misunderstandings and myths about dementia. Knowing more can help us better understand and care for those who live with dementia. This article will address five of the most common myths.


Myth 1: Alzheimer’s and dementia are interchangeable words.

Fact: There are dozens of types of dementia. Alzheimer’s disease is the best known and the most frequently diagnosed type (60-70 percent).1 Other prevalent forms of dementia include vascular dementia, Lewy body dementia, Parkinson’s dementia and frontotemporal dementia.

Myth 2: Dementia is about memory loss.

Fact: Dementia is not just about memory loss. While memory loss is a common way to characterize various forms of dementia, it really is not accurate. Dementia impacts much more than memory. It can affect any and every part of the brain, including the person’s ability to function, stay healthy and understand the surrounding environment. When we have clearer picture of dementia, we are on our way to better understanding care needs.

Myth 3: All types of dementia involve memory loss.

Fact: Memory loss is not universal in dementia. While memory loss is widely understood to be an early sign of Alzheimer’s disease, it is not an early sign of all types of dementia. Some types of dementia see memory loss develop later in the disease, while others never include memory loss.

Myth 4: People with dementia lose their emotional capabilities.

Fact: While dementia disables people in many ways, most types of dementia allow people to retain their emotional capabilities through the end of life. This means they still experience all human feelings: delight, fear and everything in between. They can also read others’ body language. People with dementia can consistently associate feelings with people, places and things, although they may not remember the reason for such feelings. Some types of dementia, however, might result in a blunting of the emotions, such as the apathy of alcohol-related dementia.

Myth 5: Behavior associated with dementia is beyond our understanding.

Fact: Human beings communicate – it is part of who we are. People with dementia still want and need to communicate with others. However, as their ability to think and use language is impacted by dementia, they may not be able to tell us what is on their minds through words. Instead, they communicate through behavior as speech becomes less and less possible. We should interpret these communications in the context of each individual. This will help us understand the unmet needs being expressed. Only then can we create successful interventions.

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Using Technology In Care Franchises

Tech and Smart Devices Improve Home Care Options for Seniors

 Using Technology In Care Franchises, Technology has continued to invade many aspects of life and while there are certainly some negatives, especially when it comes to social media, how younger generations mingle, and more, it has also provided great benefits to the aging population.

In fact, some technology and smart devices are helping to make it possible for seniors to remain within the comfort of their home, even when they’re having physical limitations, health challenges, or have trouble remembering appointments and when to take certain prescription medications.

As more home care aides and other caregivers are beginning to incorporate tablets and smartphones into their care plan -using these devices to improve communication between multiple caregiver teams, medical professionals, and more- they are also presenting an ancillary benefit that may not have been given much consideration in the past.

Through various social networks and even email and video call features, it’s allowing seniors to feel and actually be more connected to their loved ones, their home care aides and other caregivers, and even their doctor. This is helping these men and women feel more comfortable at home, regardless of the challenges they face on a regular basis.

As noted in Stuff, a news agency focused on New Zealand, in the blog, Smart devices study may help elderly to avoid needing rest home care:

“Social media networks offer the option of a many-t0-many relationship, for example, between the older person, their family and friends, and health providers. It not only widens the support network for the older person, but also individualises the support system,” [said Dr. Richard Whiddett, of Massey University].

Older people had embraced the digital age with 89 per cent of those aged 65-plus using email and more than 50 per cent browsing internet news sites, plus increasing use of social media networks, such as Facebook.”

It’s often easy for younger men and women to dismiss the notion that seniors might just have taken to technology, holding onto old prejudices and ideologies that programming a remote becomes too complicated and this aging population simply wants nothing to do with it. But the reality is quite simple: many seniors today were in their 30s and 40s when technology truly broke through and started to become a part of everyday life.

As growing numbers of seniors turn to tech and social media, it is helping them stay connected, feel more comfortable at home, and be more confident in their everyday life, regardless of what challenges they face each and every day.

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7 Reasons to Start a Business After 50

7 Reasons to Start a Business After 50

February 02, 2016 by @guidant
7 Reasons to Start a Business After 50

By George Meszaros, Co-founder of Success Harbor

There are many myths about baby boomers and getting older. The one that drives me crazy is the misconception that boomers are too old to start a business. In business, age is an advantage.

We’re never too old to dream big. Ray Kroc was 52 years old when he set out to build the most successful fast food chain in the world: McDonald’s. Tim and Nina Zagat were both 51 years old when they published their first collection of restaurant reviews under the Zagat name. Not only can people start a business after 50, but we’re more likely to succeed if we do.

Research conducted by the Kauffman Foundation shows that entrepreneurship is on the rise among the ages of 55 – 64. Entrepreneurship grew from 14.3 percent to 23.4 percent from 1996 to 2012 in this age group, and it’s expected to rise even further in the years to come.

Here are seven advantages to starting a business after 50:

1. With Age Comes More Respect and Experience

Younger entrepreneurs have to waste a lot of energy on proving themselves simply because of their age. While a teenage entrepreneur is more likely to be a tech whiz, she or he will have a lot of convincing to do to sell an enterprise client in a board room. Older business owners, even first-timers, can draw on a lifetime of experience working with people and making deals in their previous jobs.

2. Older Entrepreneurs Have Empathy and Perspective

Younger entrepreneurs are often described as hungry, driven and innovative. Many of them are very intelligent risk-takers. But you rarely hear young business owners described as “empathetic” due to their inexperience. Older entrepreneurs, on the other hand, have learned a greater understanding of others and tend to be better at appreciating their target audience, allowing them to create and/or choose the products/services that will resonate and sell the most. In addition, this empathy helps so-called seniorpreneurs better interact with their staff. The ability to care is not a weakness but a business advantage that older entrepreneurs have.

3. Driven by Meaning More Than Money

Entrepreneurs who are driven by something more than money are more likely to succeed. Older entrepreneurs tend to start businesses because they’re looking for a change. They seek a more fulfilling life and they understand that doing something for the money alone can be very dissatisfying.

According to developmental psychologist Erik Erikson, as we grow older, hunger for meaning drives us, making us feel more alive. Erikson explains that healthy humans go through eight stages of developmentfrom infancy to adulthood. The seventh stage of development takes place between ages 40 – 64 and centers around productivity and creativity. Older entrepreneurs are often able to channel this drive and focus their energy around creating a successful business.

4. More Options for Business Financing

While it’s great to get angel investors or venture capitalists to invest in your business, most businesses are self-funded. More mature people are more likely to be able to come up with the necessary capital to start a business, and they have a better chance of being approved for business financing should they need it.

The best financing options for older entrepreneurs include:

  • SBA loans. Because these are often dependent on a business owners’ credit score and spending history, older entrepreneurs have a better chance at being approved due to their mature credit.
  • Business credit cards. Again, approval for credit cards requires a good credit score, which older business owners are more likely to have.
  • 401(k) business financing. Rollovers for Business Start-ups (ROBS) give entrepreneurs an opportunity to invest funds from an eligible retirement account into a small business or a franchise without incurring any tax penalties. Because baby boomers have been investing in their nest egg for longer, they usually have enough funds to cover startup costs.

5. Baby Boomers Have Larger Networks

From finding new customers and vendors to looking for start-up capital, older entrepreneurs are more likely to have the connections they need to succeed. Time-and-time again, we find that the proper network is essential in building a successful business, and older business owners have a larger network of experienced people they can integrate with their team. Younger entrepreneurs, on the other hand, reach out to high-school or college buddies they have never worked with before, hoping that in the end they’ll be able to work together.

6. It’s Now or Never

Many people don’t think they have a chance to start a business at a younger age. Children are still small, the mortgage is still unpaid, and there are too many other responsibilities to take the risk of starting a business. The very same people often want to have one last shot at becoming an entrepreneur when they’re older. It’s less about becoming rich and more about their final chance at making their dream of entrepreneurship a reality. Younger entrepreneurs know that time is on their side, so if they mess up, they will get a second or third shot.

7. Older Entrepreneurs are Better Equipped to Deal with Failure

Let’s face it, the possibility for failure as an entrepreneur is always in the cards. As we get older, we’ve made some mistakes along the way, and we’ve dealt with rejections, disappointments and failures. More mature entrepreneurs tend to have a more significant social and family support structure. Such a background gives them more resilience in case they fail.

The truth is there has never been a better time to be an older entrepreneur. If you are 50 or older, you have the skills, the maturity, the experience, the capital and the network to win in business. Just make that leap!

George Meszaros is a serial entrepreneur and the co-founder of Success Harbor, a business hub dedicated to providing advice for small business owners and start-ups through interviews, original research and unique content.

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Care Franchise:How Do You Say…Old?

Care Franchise:How Do You Say…Old?

Health & Wellbeing | Passion of Caregiving | Senior Care & Aging Homewatch CareGivers | 3/29/2016


care franchiseHow Do You Say…Old? Age has become one of those topics that require so-called “political correctness” so that people are not referred to as simply old with the implication that they are not valued past as certain age. As life expectancy increases, more and more people are living longer. There was time when the average life span was about 30, but with industrialization life spans began increasing and are now about 70 years of age on average. What should these people over the typical age of retirement be called? Who You Callin’ Old? The Eden Alternative, a non-profit dedicated to quality of life for, er, older people, prefers the term Elder. The Eden Alternative explains this preference: “As in ancient cultures, we see an Elder as someone who, by virtue of life experience, is here to teach us how to live.” Dr. Bill Thomas, geriatrician and founder of The Eden Alternative, is currently touring with his “Age of Disruption Tour” in which he brings “non-fiction theater” performances and workshops to sites in the U.S. and Canada. “We are setting out to radically change the world and the way people think about dementia,” said Kavan Peterson, Age of Disruption Tour Director and co-founder of ChangingAging, a multi-blog network. Define, Please So much of the terminology surrounding age is engrained and people say things without thinking twice. Take “golden years” versus “twilight years.” When you look up the word, the choice is obvious: Golden: “having glowing vitality; radiant, full of happiness, prosperity, or vigor.” Twilight: “a state of uncertainty, vagueness, or gloom.” Certainly if asked, someone would rather be living a golden life rather than one in twilight.    At this point, a new word or phrase for being someone of a certain age (let’s say 65 years or more) has not become part of the lexicon. To be clear, we’re talking about commonly acceptable terms like senior citizen or retiree and not those which are clearly offensive like “geezer.” Next Avenue, a website for people over age 50, created a poll asking people to choose between new terms like “super adult” and “gener-ager.” Whatever the term, it is being argued that people should embrace this “third phase” of life, grateful to be alive and continue learning and growing. For those looking forward to it yet, be careful how you talk to and about those ahead of you on the path.

The 10 Best Senior Care Franchises In The US


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FREE Senior Care Franchise Buyers Guide

Everything You Need To Know Before You Buy Learn the secrets of 30 year franchising veteran Lewis Trio

  • The Path to Riches: Which One Are You?
  • Benefits of Business Ownership
  • Benefits of Franchising
  • Pitfalls of Franchise Businesses
  • Buying a Senior Care Franchise
  • Franchise Funding Options
  • Franchise Vocabulary