Happier At Home

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**Average Investment: $72,150 – $90,500
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Franchise Information

Be a Happier At Home franchise owner, and be the authority of senior care in your community.  

Our Mission

Our Mission is to ensure a better quality of life for our elderly clients and their families by providing dependable and affordable Geriatric Care Management and non-medical home care. Our focus is to keep seniors at home or in their choice of residence and avoid loss of friends, independence and freedom. Our values are reflected in our motto, Happier At Home: Giving Compassion, Respect, and Independence.

Services Provided

Happier At Home is a national franchise providing Geriatric Care Management and Non-medical in-home care. This gives us the ability to manage all aspects of care, including development of a care plan to help seniors meet their goals, dementia care, reducing readmissions to hospitals, setting up medications, arranging and attending doctors’ appointments, making appropriate referrals to meet goals, arranging and overseeing home based services, making visits in the hospital or home, assisting in finding alternative living arrangements, crisis management and relocation services. The non-medical care services include light housekeeping, meal planning and preparation, transportation, mental stimulation, medication reminders, set up and monitoring of bathing and dressing, and other services as needed.

Why choose Happier At Home ~ How we stand out among others

1. More is not always better~  Have you heard the phrase, jack of all trades, master of none?  Beware of other senior care franchises with multiple lines of service.  Multiple lines of service require more training, more staff, more attention to potential regulations, varied required types of insurance, and on, and on….  Happier At Home focuses on doing what we do; non-medical home care and geriatric care management, and being the best at it. This will make your company stand out among your competition.

2. We stay away from highly regulated healthcare ~ Whereas licensed home care agencies must handle all of the red tape to deal with the very confusing and time-consuming health insurances, medicaid and other various payers, Happier At Home keeps its focus on where the profits are, in private pay sources. Many other franchises that provide licensed care need to spread their resources to pay for training and recertification of certified nursing assistants or certified home health aides, registered nurses to physically supervise and verify the skills of the CNAs and HHAs, and personnel to remain in compliance with volumes of Department of Health regulations.  Licensed home care agencies also require expensive medical malpractice insurance and bring with it higher costs of liability and workers’ compensation insurance.

3. Happier At Home’s founding company successfully established itself as the authority in home care in its community, and built a well-respected name, and will show you how to do the same!

4. The Happier At Home name conveys warmth and the desire for what everyone wishes to do, to remain in their home.  As a matter of fact, we have new clients call all of the time and say that they chose our company to call from those that they reviewed, because they love the name! The Happier At Home name is easy to remember and will prompt phone calls for service.  After all, that is what their loved one wants to do, remain Happier At Home!  Happier At Home has unique, attractive branding to leave a lasting impression.

5. We’ll show you how to partner with organizations that will provide continual referrals, keeping that pipeline full, and show you how to help them in return.

6. We offer the benefit of having a franchise model to follow that has been tried, proven and optimized for success.

7. We invest in your success.  We provide a The Attentional and Interpersonal Style (TAIS) assessment.   Performance depends on the ability to pay attention to the right things at the right times and pressure changes the way we concentrate, make decisions, and interact with others. TAIS measures these critical performance variables, helps elite performers understand the conditions that create pressure, and predicts their responses to pressure. The TAIS measures constructs crucial to effective performance, especially performance in high pressure situations. It has been used as an aid for training and selection in business, sport and the military. Organizations like Citibank, Harley Davidson, the Navy SEALS, the U.S. Drug Enforcement Agency, and U.S., Canadian, Italian and Australian Olympic teams have all benefited from TAIS.  Your TAIS results will emphasize how you are likely to react under stressful conditions and will illustrate how pressure affects your ability to concentrate, stay motivated, and communicate effectively. This is precisely the information that will be used to  develop your ultimate performance-enhancement program.  You will be coached one-on-one to achieve your goals.

8. Start-up Marketing Package and Web Site Provided ~ We want you to hit the ground running, so we provide a package of marketing materials to get you started.  All marketing materials have been professionally developed and will stand out among your competition.

9. Training, Mentoring and Support by experts in their fields ~ Training includes office set up, quality care, hiring and training caregivers, scheduling, accounting, software use, accounting, invoicing, payroll, business development, marketing, hiring and training of employees (all training materials provided), public relations, advertising, explanation of all forms (forms included), the protected Operating procedures manual, business management techniques, employee and client management and daily operations and office procedures. Your organization will receive ongoing support, available 24/7.  See the section below for a detailed list of what is included.

Industry Outlook

The aging of the population, combined with the prevalence of two-earner households of the children of the aged, creates a need for services for seniors. This aging of society brings with it new challenges for individuals, families, and entire communities. This phenomenon creates an unprecedented business opportunity. Baby Boomers hold $13 trillion assets or roughly 50 percent of United States’ asset base. The first of these baby boomers turn 65 at a rate of 8,000 people per day. This generation is now driving the market for senior care.

Revenues for the elder care services industry are expected to grow 5.2 percent per year through 2016 to $319.5 billion, with home-based services to grow the fastest. Advances will be driven largely by demographic changes in light of increasing life expectancy, which is contributing to the rising number of individuals in the older population segments. Growth is further boosted by the large, post-World War II “baby boom” generation entering their retirement years.

Persons 65 years or older numbered 39.6 million in 2009. They represented 12.9% of the U.S. population, about one in every eight Americans. By 2030, there will be about 72.1 million older persons, more than twice their number in 2000. People 65+ represented 12.4% of the population in the year 2000 but are expected to grow to be 19% of the population by 2030.

The number of Americans surviving into their 80s, 90s and beyond is expected to grow dramatically due to advances in medicine and medical technology, as well as social and environmental conditions. Additionally, a large segment of the American population — the baby boom generation — has begun to reach the age range of elevated risk for Alzheimer’s and other dementias, with the first baby boomers having reached age 65 in 2011. As the number of older Americans grows rapidly, so too will the numbers of new and existing cases of Alzheimer’s disease. By 2025, the number of people age 65 and older with Alzheimer’s disease is estimated to reach 7.1 million.

In 2011, the Bureau of Labor Statistics began calling random Americans and asking them how they spent their previous 24 hours. The results make up the American Time Use Survey results and revealed 39.8 million over the age of 15 provide unpaid care to a family member or a friend over the age of 65. Keep in mind; these statistics are even given that some Americans are already making use of paid caregivers. One can see that much remains in the market for franchisees to capitalize on

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